Melia Robinson/Business Insider
All my life, I've been an avid cereal-eater. From Cornflakes to Cheerios, from Weetabix to Shreddies, I will reliably eat a bowl (or two) each morning to set me up for the day.
So when I moved from London to San Francisco in November last year, an obvious question presented itself: What is American breakfast cereal like?
As a Brit, you hear whispered tales of American cereals. Fluorescent colors. More sugar than a can of Coca-Cola. Literal candy. It's the kind of thing I would've loved as a kid - but what would I think trying them for the first time as a 26-year-old?
I set out on a journey to try and compare some of the most iconic American kids' cereal around. Here's how it went.
Words by Rob Price. Photography by Melia Robinson.