ITV staff are protesting for more money as the broadcaster reports its losing viewers

ITV staff are staging a 24-hour strike over pay, protesting a 2% wage rise that they say is not enough, BBC reports. The British broadcaster said viewers would be unaffected by the action.

The revolt comes as ITV reported a 14% rise in revenue in the first quarter Thursday morning.

The results this morning also reveal that the broadcaster is losing audience share. Viewers fell from 15.6% this time last year to 14.7%. This could put a squeeze on advertising revenues.

ITV shares are down 1.5% this morning.