Jessica Lessin, the CEO of The Information, challenged conventional wisdom about subscriptions

Jessica Lessin may seem prescient now that many publishers are chasing subscription dollars, but she was met with skeptics five years ago when she left her tech reporting job at The Wall Street Journal and started The Information, a pricey subscription-only publication that put out just two stories a day.

Today, The Information has a staff of 40, including 26 in editorial, and has stretched its editorial mandate to autos, finance, and media, with plans to expand coverage to every area of business that’s touched by technology.

“We’ll eventually start to experiment with other revenue streams as well, but subscriptions are clearly the revenue that can support the most high-quality news,” Lessin said.