After starting as a single storefront in Brooklyn in 1941, Kleinfeld moved to Manhattan in 2005, to a sprawling new retail space with 28 dressing rooms, 17 fitting rooms, and 1,500 designer sample dresses.
The staff, which includes the seasoned styling consultants depicted on TLC's "Say Yes to the Dress," is 250 people strong and services 17,000 brides annually.
Source: Kleinfeld
TLC's "Say Yes to the Dress" began filming at Kleinfeld in 2006. Upon entering the store, I immediately saw this sign notifying visitors that they may be on camera.
TLC does most of its filming during quieter weekday hours, so unfortunately I will not be in the background of an upcoming episode. In order to be featured on the show, you have to formally apply on the Kleinfeld website and prepare for at least five hours of filming.
Source: Insider
Over the years, TLC has launched a number of spinoff "Say Yes to the Dress" shows at boutiques in locations like Canada and Atlanta.
I found my cousin's crew waiting eagerly for her to materialize from the dressing room, where she was working with a bridal consultant to select styles.
Just like on the show, bridal consultants help with everything from the dress itself to bridal accessories and veils.
My cousin was paired with Brandi Hill, a bridal consultant who appears regularly on "Say Yes to the Dress." Her dress knowledge was truly something to behold. While we were waiting, I browsed some of the sample gowns on display out on the floor.
Though the average US bride pays $1,600 for a dress, the typical Kleinfeld shopper pays closer to $4,500, according to Fashionista. However, prices vary widely to accommodate a range of budgets.
Sources: NerdWallet, Fashionista
The most expensive dress ever sold at Kleinfeld was reportedly an $80,000 Pnina Tornai gown.
Pnina Tornai's dresses are among the most costly at the store, and her designs are exclusive to Kleinfeld. She began collaborating with Kleinfeld in 2004, becoming one of several designers who have launched special collections with the store over the years.
Source: AM New York
Among those designers is Dennis Basso, who debuted his private Kleinfeld label in 2009. Kleinfeld's private labels regularly show at New York Bridal Fashion Week.
Source: Kleinfeld
My cousin said "yes" to the dress! When a bride decides on a dress, the entire store erupts in cheers.
I had to use some Instagram Story censoring magic in order to share the news to my social networks.
And sadly, the champagne is only reserved for brides featured on the show.
Next up, my cousin was directed to the Kleinfeld finance department.
From inside a drab, windowless room, an employee gave my cousin information on out-of-state shipping, alterations, and other important sales information. Brides are asked to give a 60% deposit, and the standard shipping fee is around $130.