It guides you through and asks you a series of questions about your device — does it boot up? Is the screen cracked?
My iPhone 6 was in pretty good shape, so they gave me an estimated value of $75, which would be paid in an Apple gift card. The website offered to send me a shipping slip so I could mail my old iPhone in.
That was the same price that Gazelle offered, but the one difference is other trade-in companies can offer you cash.
But I had an existing consumer relationship with Apple, and I don't like to ship things with significant value. I can find something — App Store, a new Apple device — to spend a gift card on. So I decided to bring my old iPhone to an Apple store.
As with anytime you give an old computer or phone to another person, you should take the time to wipe your data. It's pretty easy, just go to Settings > General > Reset. More information here.
You can't make a reservation for Apple Giveback. When you walk in, you're supposed to find an employee near the front.
The Apple store employee walked me through the same questions that Apple asked on its website: Does the phone turn on? Is the screen cracked? Is it particularly scuffed?
There was one issue preventing me from trading in my iPhone. I had stuck a magnet on the back so it could work with a dashboard mount — and I couldn't get it off.
The Apple employee told me that that would be considered a "hardware modification" and while they could recycle it, I couldn't get any store credit without removing it. I had already tried; I knew it was stuck on there. And the other scuffs on the phone were starting to really stick out to me.
But, luckily, Apple had a tool that it uses to remove stickers and other things from store devices. A few minutes of effort later, the magnet was removed from the iPhone.
From there on, it was only five minutes until I was walking out of the store with an Apple gift card. If I were buying a new phone or anything else, I could've used the $75 in credit instantly.
The whole experience only took about 30 minutes from when I got to the store — and that's including the whole ordeal with the magnet sticker.
I'm planning to do it again with old iOS devices. I also have an aging MacBook Air that I haven't used in a year. Apple will give me trade-in credit for it, but only online. If I bring it to a store, they can recycle it, but I won't get anything in return. Still, I think I'm going to use Apple's program again, especially since it was so easy.
Apple uses a robot called Daisy to take apart old and returned iPhone 6 units, but I like to think my device will be refurbished and find a new home.
More information available at Apple.