In a move that has stunned us as much as the next person, an Indian company has hired a
Hollywood actor to be its brand
ambassador, probably for the first time in this country. Whether it is a gimmick or would really churn out big numbers for
Micromax, both here in India and internationally, is yet to be seen. But
Hugh Jackman presenting an Indian brand is, indeed, big news.
Micromax has been chanting its slogan ‘nothing like anything’ for quite some time now and it seems that the company has followed its tradition while picking up its brand ambassador. Hugh will be seen in the new
commercial of the brand and will promote the Micromax Canvas Turbo phone. The amount for which he has been hired to be the front face for Micromax is still unclear, but he might just be the most expensive person associated with the company till date.
Take a look at the first teaser of the phone with Hugh Jackman in it:
