Sarah Jacobs/Business Insider Vicente Fox, former president of Mexico, was once a Coca-Cola delivery driver.
- The average Mexican drinks more than 700 cups of Coca-Cola a year - nearly double what Americans drink.
- Coca-Cola rose to popularity in Mexico starting in the 1960s with the help of Vicente Fox, the former president of Mexico, who started his career as a delivery driver for the company.
- The soda has become an integral part of Mexican life, even intersecting with politics and religion in certain regions.
- In Business Insider's new podcast "Household Name," Fox explains how he spent his early days working his way up the ranks of Coca-Cola. To hear the full story, subscribe to the podcast for free here.
The average Mexican drinks more than 700 cups of Coca-Cola a year - nearly double what Americans drink.
But Coca-Cola wasn't always such a huge part of Mexican culture. It grew slowly in popularity as one of its delivery drivers - Vicente Fox - rose up the ranks to become president of Coca-Cola Mexico and eventually, president of the whole country.
Coca-Cola had been in Mexico for decades before it started booming in popularity. In the early 1970s, an international ad campaign for the drink swept across Mexico. Around the same time, Coca-Cola sponsored the Mexico City Olympics and the World Cup.
Coke was so popular that in 1970, then-President Luis Echeverría tried to get the recipe and nationalize it. Though his attempt was unsuccessful, it was a testament to how closely intertwined Coca-Cola and Mexican politics had become.
Coke is now a big part of Mexican life, not just politics. Here's how it became so popular: