REUTERS/Brian Snyder
Democratic presidential candidate U.S. Senator Hillary Clinton (D-NY) acknowledges supporters at her New Hampshire primary night rally in Manchester January 8, 2008.
Clinton's launch comes just over seven weeks after she announced her presidential campaign in a video released on April 12. At the time of her initial announcement, her campaign said Clinton would spend "6 to 8 weeks in a 'ramp up' period where her team will start to build a nation-wide grassroots organization, and she will spend her time engaging directly with voters." During that time, Clinton held small events focused on discussions with local residents in key primary states.
Her speech on Roosevelt Island will mark the beginning of the next phase of her 2016 White House bid. Other candidates including Clinton's Democratic rival, Sen. Bernie Sanders (I-Vermont) have used a similar strategy of holding multiple announcement and launch events to generate buzz for their campaigns.
A Clinton campaign official said her speech "will lay out her view of the challenges facing this country and her vision and ideas for moving the country forward." They also described her reasoning for choosing a memorial to President Roosevelt as the location for the event.
"Throughout her career, Hillary Clinton has been inspired by FDR's belief that America is stronger when we summon the work and talents of all Americans and has long admired Eleanor Roosevelt as a role model," the official said.
The speech will be open to members of the public who can register for tickets here.
In the evening following her event, Clinton will be holding an "organizing meeting" with volunteers and supporters in Iowa, a crucial primary state. Over the next four days she will travel to other early primary states, New Hampshire, South Carolina, and Nevada.
"This early state schedule reflects Clinton's plan to work for and earn every vote," the official said.