That's where the Hotel de Glace will be located this year, a temporary hotel that's made completely of snow and ice.
The hotel is rebuilt every year and is only open to guests for a few months; this year it'll be around from January 4th to March 28th.
If you don't think you can brave the 20-some-degrees temperatures inside the hotel, keep scrolling to catch a glimpse of what it's like, from a (warmer) distance.