Changes are coming to Apple's retail stores.
Apple's most famous store design feature will return late next year: The "cube" on 5th Avenue in New York City. Apple will open up its surrounding plaza and let light into the underground store. Apple is also opening a new flagship store on Michigan Avenue in Chicago.
Apple's retail boss Angela Ahrendts also announced another feature coming to Apple stores called "Today at Apple," which gives customers tips for their devices, such as how to take great photos with photo walks around the town. There are also classes where people can learn to code and teachers can learn about the latest education apps.
Animoji are animated emojis you can control with your face.
Animoji use Apple's new facial recognition software to turn you into animated emojis that can make facial expressions and talk. There are a dozen different Animojis, including the monkey, panda, alien, and fox.
There's a new system to unlock your iPhone X called FaceID.
Face ID is the new way to unlock your phone on the iPhone X. Face ID replaces Touch ID, which scans your fingerprint to unlock the iPhone. Since the new iPhone X doesn't have a physical home button or a Touch ID fingerprint sensor, Face ID will be the only way to securely lock and unlock the iPhone X.
Apple says Face ID will be able to handle and recognize any changes to your face, like beards, different haircuts, and putting on or taking off glasses and hats. And the technology will recognize your face in the day and night time.
MacOS High Sierra will be available to download on September 25.
Apple's latest operating system for Mac laptops and desktops, MacOS High Sierra, will be available to download on Monday, September 25.
MacOS High Sierra will include "Autoplay Blocking," which stops media from autoplaying across the internet; an improved Photos app; an overhauled core file system, support for high-end virtual reality; and more.
iOS 11 will arrive on your iPhone and iPad September 19.
Apple's smartphone operating system, iOS 11, will arrive on phones September 19. The new OS features person-to-person payments in Apple Pay, a refreshed Control Center, a revamped Apple Maps, support for augmented reality (AR) applications, and much more.
Apple's smartwatch operating system, WatchOS 4, will also launch on the September 19.
Apple made its first wireless charging pad called AirPower.
AirPower is a wireless charging pad that will be large and powerful enough to charge your new iPhone — either the new iPhone 8 or the high-end iPhone X — as well as your Apple Watch Series 3 and AirPods at the same time.
Unfortunately, it sounds like AirPower won't arrive until 2018. Apple must first work with the regulatory committee that oversees the Qi wireless charging standard to implement a new standard it developed for AirPower. Apple didn't say how much AirPower would cost or when it will be available.
There's a new Apple TV that will stream video in ultra-sharp 4K resolution.
The new Apple TV 4K will be able to stream 4K – or UHD (ultra high-definition) – resolution video, which is sharper than the full-HD 1080p resolution from previous Apple TV models. It will also support HDR (high dynamic range) to produce better colors and contrast between light and dark areas of a scene.
The Apple TV 4K will be able to stream live video, like sports, in 4K HDR from Apple TV apps. It will be available to buy for $179 and you can pre-order it starting on September 15 — it ships a week later.
Apple is launching its own heart rate study for Apple Watch users.
The new Apple Watch Series 3 will feature an enhanced heart rate app, watch will notify you when it detects an elevated heart rate specifically when you're not active. The sensor will also be able to analyze heart rhythm, so Apple is launching the Apple Heart Study in partnership with Stanford University. The study will use data from Apple Watch to analyze cardiac arrhythmia and will be available on the App Store later this year.
The Apple Watch Series 3 is Apple's third-generation smartwatch.
Apple Watch Series 3 is the first Apple Watch, and the first Watch with cellular built in. The watch can make and receive calls allowing you to leave your phone at home, and will have the same number as your iPhone. The new watch comes in three colors: a new gold aluminum finish, silver, and space gray.
Apple Watch Series 3 will be available to order on Friday and will start at $329 — the watch with cellular will cost $399. It will be available a week later, on September 22.
There are also two more new iPhones: iPhone 8 and iPhone 8 Plus.
Like its predecessor the iPhone 7, the iPhone 8 comes in two varieties: a standard 4.7-inch model, and a larger 5.5-inch "Plus" model. Apple is offering the two iPhone 8 models in three colors: silver, matte black, and a new gold color. Both the iPhone 8 and the 8 Plus have a glass back and both support the Qi wireless charging standard.
The iPhone 8 and the iPhone 8 Plus start at $699 and arrive on September 22.
Apple announced its latest and greatest iPhone, the iPhone X.
The new iPhone X — pronounced "iPhone ten" — features a strikingly different design from its predecessors like the iPhone 7. It has a 5.8-inch screen that Apple calls a "Super Retina Display," which utilizes a superior screen technology called OLED. The iPhone X comes in just two colors for now: black, and white.
You can preorder the iPhone X on October 27. It ships on November 3, and has a starting price of $999 for 64GB of storage.