Check out the top 30 international spirit brands by retail sales value. Each brand includes all its different varieties and flavors.
Individually, Johnnie Walker takes the top post at $5.3 billion in worldwide annual sales. It's followed by Smirnoff at $3.4 billion, Hennessy at $3.1 billion, and Jack Daniels at $2.7 billion.
Much of the success of these brands can be attributable to the marketing and distribution power of big, publicly-traded parent companies.
"Diageo dominates, owning six of the top 30 brands including three of the top 10: Johnnie Walker, Smirnoff, and Captain Morgan," writes Bank of America's Andrew Stott. "Pernod owns five of the top 30, while Bacardi owns two."
