20) Free people
Familiarity: 69.0%
Affinity: 83.1%
Word of Mouth: 66.1%
Composite: 72.7%
Source: Goldman Sachs
19) Marc Jacobs
Familiarity: 84.5%
Affinity: 77.2%
Word of Mouth: 56.9%
Composite: 72.9%
Source: Goldman Sachs
18) Steve Madden
Familiarity: 80.8%
Affinity: 78.4%
Word of Mouth: 60.0%
Composite: 73.1%
Source: Goldman Sachs
17) Louis Vuitton
Familiarity: 83.2%
Affinity: 75.2%
Word of Mouth: 61.3%
Composite: 73.2%
Source: Goldman Sachs
16) Maybelline
Familiarity: 90.6%
Affinity: 74.2%
Word of Mouth: 57.8%
Composite: 74.2%
Source: Goldman Sachs
15) Vans
Familiarity: 90.6%
Affinity: 70.3%
Word of Mouth: 64.6%
Composite: 75.1%
Source: Goldman Sachs
14) Urban Decay
Familiarity: 78.2%
Affinity: 81.5%
Word of Mouth: 67.3%
Composite: 75.7%
Source: Goldman Sachs
13) Sephora Makeup
Familiarity: 85.9%
Affinity: 78.2%
Word of Mouth: 64.7%
Composite: 76.3%
Source: Goldman Sachs
12) Bath & Body Works
Familiarity: 92.2%
Affinity: 73.0%
Word of Mouth: 68.7%
Composite: 77.9%
Source: Goldman Sachs
11) eos
Familiarity: 89.7%
Affinity: 76.0%
Word of Mouth: 69.4%
Composite: 78.4%
Source: Goldman Sachs
10) Target
Familiarity: 94.7%
Affinity: 74.3%
Word of Mouth: 69.0%
Composite: 79.4%
Source: Goldman Sachs
9) Urban Outfitters
Familiarity: 89.9%
Affinity: 78.6%
Word of Mouth: 70.8%
Composite: 79.8%
Source: Goldman Sachs
8) Converse
Familiarity: 94.0%
Affinity: 78.4%
Word of Mouth: 72.2%
Composite: 81.5%
Source: Goldman Sachs
7) H&M
Familiarity: 92.9%
Affinity: 79.0%
Word of Mouth: 72.8%
Composite: 81.6%
Source: Goldman Sachs
6) MAC
Familiarity: 88.2%
Affinity: 84.5%
Word of Mouth: 74.6%
Composite: 82.5%
Source: Goldman Sachs
5) Sephora
Familiarity: 91.5%
Affinity: 82.8%
Word of Mouth: 74.3%
Composite: 82.9%
Source: Goldman Sachs
4) Nike
Familiarity: 93.0%
Affinity: 83.6%
Word of Mouth: 76.0%
Composite: 84.2%
Source: Goldman Sachs
3) Victoria's Secret
Familiarity: 94.6%
Affinity: 81.5%
Word of Mouth: 78.3%
Composite: 84.8%
Source: Goldman Sachs
2) PINK Victoria's Secret
Familiarity: 93.7%
Affinity: 81.9%
Word of Mouth: 80.1%
Composite: 85.2%
Source: Goldman Sachs