Familiarity: 69.0%

Affinity: 83.1%

Word of Mouth: 66.1%

Composite: 72.7%

Source: Goldman Sachs

Familiarity: 84.5%

Affinity: 77.2%

Word of Mouth: 56.9%

Composite: 72.9%

Source: Goldman Sachs

Familiarity: 80.8%

Affinity: 78.4%

Word of Mouth: 60.0%

Composite: 73.1%

Source: Goldman Sachs

Familiarity: 83.2%

Affinity: 75.2%

Word of Mouth: 61.3%

Composite: 73.2%

Source: Goldman Sachs

Familiarity: 90.6%

Affinity: 74.2%

Word of Mouth: 57.8%

Composite: 74.2%

Source: Goldman Sachs

Familiarity: 90.6%

Affinity: 70.3%

Word of Mouth: 64.6%

Composite: 75.1%

Source: Goldman Sachs

Familiarity: 78.2%

Affinity: 81.5%

Word of Mouth: 67.3%

Composite: 75.7%

Source: Goldman Sachs

Familiarity: 85.9%

Affinity: 78.2%

Word of Mouth: 64.7%

Composite: 76.3%

Source: Goldman Sachs

Familiarity: 92.2%

Affinity: 73.0%

Word of Mouth: 68.7%

Composite: 77.9%

Source: Goldman Sachs

Familiarity: 89.7%

Affinity: 76.0%

Word of Mouth: 69.4%

Composite: 78.4%

Source: Goldman Sachs

Familiarity: 94.7%

Affinity: 74.3%

Word of Mouth: 69.0%

Composite: 79.4%

Source: Goldman Sachs

Familiarity: 89.9%

Affinity: 78.6%

Word of Mouth: 70.8%

Composite: 79.8%

Source: Goldman Sachs

Familiarity: 94.0%

Affinity: 78.4%

Word of Mouth: 72.2%

Composite: 81.5%

Source: Goldman Sachs

Familiarity: 92.9%

Affinity: 79.0%

Word of Mouth: 72.8%

Composite: 81.6%

Source: Goldman Sachs

Familiarity: 88.2%

Affinity: 84.5%

Word of Mouth: 74.6%

Composite: 82.5%

Source: Goldman Sachs

Familiarity: 91.5%

Affinity: 82.8%

Word of Mouth: 74.3%

Composite: 82.9%

Source: Goldman Sachs

Familiarity: 93.0%

Affinity: 83.6%

Word of Mouth: 76.0%

Composite: 84.2%

Source: Goldman Sachs

Familiarity: 94.6%

Affinity: 81.5%

Word of Mouth: 78.3%

Composite: 84.8%

Source: Goldman Sachs

Familiarity: 93.7%

Affinity: 81.9%

Word of Mouth: 80.1%

Composite: 85.2%

Source: Goldman Sachs

Familiarity: 96.9%

Affinity: 81.4%

Word of Mouth: 83.5%

Composite: 87.3%

Source: Goldman Sachs

16 fascinating facts about North Korea