50) Vera Wang
Familiarity: 78.7%
Affinity: 73.8%
Word of Mouth: 44.6%
Composite: 65.7%
Source: Goldman Sachs
49) Charlotte Russe
Familiarity: 84.4%
Affinity: 58.4%
Word of Mouth: 54.5%
Composite: 65.8%
Source: Goldman Sachs
48) Pandora Jewelry
Familiarity: 79.3%
Affinity: 64.3%
Word of Mouth: 54.0%
Composite: 65.9%
Source: Goldman Sachs
47) Dr. Martens
Familiarity: 63.4%
Affinity: 66.5%
Word of Mouth: 68.8%
Composite: 66.2%
Source: Goldman Sachs
46) T.J. Maxx
Familiarity: 87.4%
Affinity: 58.9%
Word of Mouth: 53.3%
Composite: 66.5%
Source: Goldman Sachs
45) Levi's
Familiarity: 89.4%
Affinity: 65.0%
Word of Mouth: 46.8%
Composite: 67.1%
Source: Goldman Sachs
44) Kate Spade
Familiarity: 73.3%
Affinity: 75.1%
Word of Mouth: 53.6%
Composite: 67.3%
Source: Goldman Sachs
43) Brandy Melville
Familiarity: 54.8%
Affinity: 77.9%
Word of Mouth: 69.8%
Composite: 67.5%
Source: Goldman Sachs
42) Clean and Clear
Familiarity: 86.9%
Affinity: 66.2%
Word of Mouth: 50.8%
Composite: 67.7%
Source: Goldman Sachs
41) Sperry Top-Sider
Familiarity: 69.2%
Affinity: 69.3%
Word of Mouth: 64.7%
Composite: 67.8%
Source: Goldman Sachs
40) Toms Shoes
Familiarity: 74.1%
Affinity: 65.4%
Word of Mouth: 64.9%
Composite: 68.1%
Source: Goldman Sachs
39) North Face
Familiarity: 76.3%
Affinity: 68.0%
Word of Mouth: 61.1%
Composite: 68.4%
Source: Goldman Sachs
38) Sally Hansen
Familiarity: 84.2%
Affinity: 71.0%
Word of Mouth: 51.1%
Composite: 68.8%
Source: Goldman Sachs
37) Dove
Familiarity: 92.1%
Affinity: 70.5%
Word of Mouth: 44.9%
Composite: 69.2%
Source: Goldman Sachs
36) American Apparel
Familiarity: 83.1%
Affinity: 66.7%
Word of Mouth: 62.0%
Composite: 70.6%
Source: Goldman Sachs
35) Ulta
Familiarity: 75.0%
Affinity: 76.7%
Word of Mouth: 61.5%
Composite: 71.1%
Source: Goldman Sachs
34) Coach
Familiarity: 87.8%
Affinity: 67.1%
Word of Mouth: 59.7%
Composite: 71.5%
Source: Goldman Sachs
33) Topshop
Familiarity: 73.3%
Affinity: 80.4%
Word of Mouth: 61.0%
Composite: 71.6%
Source: Goldman Sachs
32) Free People
Familiarity: 62.9%
Affinity: 85.5%
Word of Mouth: 66.5%
Composite: 71.6%
Source: Goldman Sachs
31) PacSun
Familiarity: 86.2%
Affinity: 67.1%
Word of Mouth: 62.1%
Composite: 71.8%
Source: Goldman Sachs
30) Louis Vuitton
Familiarity: 80.3%
Affinity: 75.0%
Word of Mouth: 60.2%
Composite: 71.8%
Source: Goldman Sachs
29) Chanel
Familiarity: 82.1%
Affinity: 77.5%
Word of Mouth: 56.9%
Composite: 72.2%
Source: Goldman Sachs
28) Marc Jacobs
Familiarity: 83.6%
Affinity: 75.0%
Word of Mouth: 58.0%
Composite: 72.2%
Source: Goldman Sachs
27) Burt's Bees
Familiarity: 84.6%
Affinity: 74.4%
Word of Mouth: 58.6%
Composite: 72.5%
Source: Goldman Sachs
26) Steve Madden
Familiarity: 80.2%
Affinity: 78.5%
Word of Mouth: 60.1%
Composite: 72.9%
Source: Goldman Sachs
25) Macy's
Familiarity: 94.2%
Affinity: 67.9%
Word of Mouth: 57.0%
Composite: 73.0%
Source: Goldman Sachs
24) Nordstrom
Familiarity: 86.3%
Affinity: 75.2%
Word of Mouth: 57.7%
Composite: 73.1%
Source: Goldman Sachs
23) UGG
Familiarity: 87.0%
Affinity: 63.6%
Word of Mouth: 68.6%
Composite: 73.1%
Source: Goldman Sachs
22) OPI
Familiarity: 82.3%
Affinity: 79.4%
Word of Mouth: 57.8%
Composite: 73.1%
Source: Goldman Sachs
21) Essie
Familiarity: 82.6%
Affinity: 75.6%
Word of Mouth: 61.2%
Composite: 73.2%
Source: Goldman Sachs
20) Michael Kors
Familiarity: 83.5%
Affinity: 73.6%
Word of Mouth: 62.7%
Composite: 73.3%
Source: Goldman Sachs
19) Covergirl
Familiarity: 94.2%
Affinity: 70.1%
Word of Mouth: 59.4%
Composite: 74.5%
Source: Goldman Sachs
18) Urban Decay
Familiarity: 75.1%
Affinity: 83.7%
Word of Mouth: 65.9%
Composite: 74.9%
Source: Goldman Sachs
17) Neutrogena
Familiarity: 92.3%
Affinity: 79.3%
Word of Mouth: 56.7%
Composite: 76.1%
Source: Goldman Sachs
16) American Eagle Outfitters
Familiarity: 94.9%
Affinity: 68.7%
Word of Mouth: 65.2%
Composite: 76.3%
Source: Goldman Sachs
15) Sephora Makeup
Familiarity: 84.1%
Affinity: 78.6%
Word of Mouth: 67.5%
Composite: 76.7%
Source: Goldman Sachs
14) Vans
Familiarity: 88.8%
Affinity: 73.4%
Word of Mouth: 68.1%
Composite: 76.8%
Source: Goldman Sachs
13) Maybelline
Familiarity: 93.1%
Affinity: 80.1%
Word of Mouth: 63.3%
Composite: 78.8%
Source: Goldman Sachs
12) MAC
Familiarity: 84.8%
Affinity: 82.2%
Word of Mouth: 71.6%
Composite: 79.5%
Source: Goldman Sachs
11) Bath & Body Works
Familiarity: 93.1%
Affinity: 76.2%
Word of Mouth: 71.0%
Composite: 80.1%
Source: Goldman Sachs
10) Nike
Familiarity: 91.9%
Affinity: 78.1%
Word of Mouth: 70.7%
Composite: 80.2%
Source: Goldman Sachs
9) Urban Outfitters
Familiarity: 89.4%
Affinity: 81.0%
Word of Mouth: 71.0%
Composite: 80.5%
Source: Goldman Sachs
8) H&M
Familiarity: 92.7%
Affinity: 81.7%
Word of Mouth: 71.9%
Composite: 82.1%
Source: Goldman Sachs
7) Sephora
Familiarity: 91.0%
Affinity: 82.8%
Word of Mouth: 72.9%
Composite: 82.3%
Source: Goldman Sachs
6) Converse
Familiarity: 90.5%
Affinity: 80.2%
Word of Mouth: 77.6%
Composite: 82.8%
Source: Goldman Sachs
5) Target
Familiarity: 95.7%
Affinity: 78.1%
Word of Mouth: 74.6%
Composite: 82.8%
Source: Goldman Sachs
4) eos
Familiarity: 89.4%
Affinity: 81.1%
Word of Mouth: 79.1%
Composite: 83.2%
Source: Goldman Sachs
3) Victoria's Secret
Familiarity: 94.7%
Affinity: 82.2%
Word of Mouth: 78.7%
Composite: 85.2%
Source: Goldman Sachs
2) Victoria's Secret
Familiarity: 93.7%
Affinity: 84.2%
Word of Mouth: 80.5%
Composite: 86.2%
Source: Goldman Sachs
1) Forever 21
Familiarity: 96.6%
Affinity: 83.1%
Word of Mouth: 85.7%
Composite: 88.5%
Source: Goldman Sachs