Allaire is already an established entrepreneur, having started the Allaire Corporation with his brother in 1995 to create ColdFusion, a web development language. They sold to Macromedia in 2001 and Allaire became Macromedia's CTO. While Allaire's had some other ventures in the meantime, his latest is Circle.
Circle provides consumers a means to store, send, and receive digital currency. For larger businesses and organizations, Circle offers tools to make it a snap to accept Bitcoin for donations and purchases.
He's a true believer, saying in an interview with Coindesk that "Bitcoin and digital currency represent a once-in-a-lifetime opportunity to shape the future of the Internet and global commerce."