This is another Swedish-based firm, specialising in microdonations.
Here's how it works: You sign up and deposit money that you'd like to give to artists and creators you like over a month. You click to "flattr" people when you find content that you like (often videos), and they get a portion of that money, depending on how much you wanted to spend.
Flattr may not be the endgame of this trend, but it's one of the biggest players in a fascinating sector: Currently users are paying towards content voluntarily that others can access for free. But the idea of a Spotify-like system of micropayments has huge potential in a number of industries. It could work, for example, in media which is currently even strictly paywalled or entirely free online.
The firm raised $2.1 million in a funding round in 2012, but it's a not-for-profit organisation.