These workers come from countries with lower standards of living like China, India, and Bangladesh to work long hours in manufacturing and construction jobs that pay as little as $1.60 an hour. To make matters worse, these migrant workers are often subject to abuse by their employers because Singapore extends few legal rights to its foreign workforce.
In an effort to make things a little easier for these homesick workers, Coca-Cola decided to partner with the Singapore Kindness Movement, a non-profit backed by the country's prime minister, to arrange for a pick-me-up. Their method? Drones.
In an extension of gratitude captured in the below video from ad agency Ogilvy & Mather Singapore, Coca-Cola airlifted boxes of soda cans to more than 2,500 workers toiling on a large construction site. The care packages also included hand-written notes from Singaporeans thanking the workers for building their cities.
The workers' faces lit up with smiles, grateful not only for the cold drink but for a gesture acknowledging that somebody, somewhere was thinking about them.