Faraday Future held the unveiling in a temporary structure on the Las Vegas Strip just across the street from the Luxor.
It was a cold and unusually wet night for Vegas.
Before you enter the main show room, guests are met with this slogan.
Inside the tent, the level of anticipation and the mood lighting was intense. Notice the countdown clock.
Faraday's head of R&D Nick Sampson explained to the crowd that his company wanted to change mobility the way Apple changed cell phones. Sampson pointed out that it has been nine years since the introduction of the iPhone and that it has since displaced many of the stalwart brands at the time of its release.
Sampson also talked about the company's Variable Platform Architecture which is a modular system that allows Faraday to design and build one chassis that can be used in a variety of vehicles.
Lead designer Richard Kim explained that some of the FFZERO1's design element will influence the Faraday's upcoming production cars.
One element that will become a Faraday staple is the line that runs along the side of the car. The company calls it a "UFO line".
Everyone's taking photos and video of the car.
As for the concept car itself, the body is made of carbon fiber and other light weight composite materials.
The front end is punctuated by a single light running across the front facia of the car.
In addition, large openings in the front of the car funnel air through an "aero tunnel" which reduces drag on the body while cooling the car's batteries.
The rear end of the car features some heavy duty aerodynamics.
It's equipped with several spoilers, diffusers and ....
.... a dorsal fin that work together to provide stability during high performance driving,
Hidden in the rear aerodynamic elements is the car's badge.
The interior is designed to fit a single occupant oriented in the center of the car.
The FFZERO1 features a fully-connected cockpit with both virtual and heads ups displays.
In fact, the car can even project an augmented reality image on the road ahead.
At the end of the presentation, Kim (left) and Sampson (right) are joined on stage by Faraday's Chinese development partner, LeTV's Ding Lei.
Check out a walk around video of the FFZERO1.
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