- Saul 'Canelo' Alvarez starred in one of the Super Bowl ads Sunday.
- The boxer spoke to Insider recently about his business deals outside of the ring.
One of boxing's best-known figures, Saul 'Canelo' Alvarez, made an appearance Sunday at the Super Bowl when he starred alongside Serena Williams in an commercial for beer brand Michelob Ultra.
The 62-fight veteran can be seen driving the drinks cart on a golf course as Williams and actor Brian Cox compete in a 'Caddyshack' style golf match.
Alvarez told Insider ahead of the big game between Kansas City Chiefs and Philadelphia Eagles that he greatly admires Williams and it was "an honor" for him to feature in an ad with her. "It's amazing what she's accomplished."
The boxer suffered an upset loss to Dmitry Bivol in a light heavyweight bout in May last year, before rebounding with a decision win over Gennady Golovkin.
He is expected to return in May against British fighter John Ryder.
Between the Golovkin win and his probable bout in three months, Canelo has been working on his personal brand, sponsorship deals, and expanding his other business ventures.
Canelo wants to follow Floyd Mayweather as a boxing billionaire
The 32-year-old told Insider that he has aspirations to follow in Floyd Mayweather's footsteps and become one of boxing's few billionaires.
"Always I want more and after boxing, too," Canelo told us. "Boxing for me opened a lot of doors so I need to grab that and put all my things in the future."
Mayweather stormed to a net worth that exceeded $1 billion in 2017, according to a Forbes report at the time, helped no doubt by receiving nine-figure paychecks for his biggest events at the end of his pro career.
Away from prizefighting, Mayweather earned money through a promotional vehicle, a chain of fitness clubs, real estate, and local businesses in Las Vegas.
"Boxing isn't forever, or for a long time, so I need to take care of other things after boxing," said Alvarez.
It is unclear when Canelo will retire from the fight game, but even in the midst of his pro career he still has multiple streams of income through commercial deals with Michelob Ultra, Hennessy, and Dolce & Gabbana.
Most days start the same for Canelo
Even when he's not competing, Alvarez still likes to wake up early so he can train before he takes business meetings, he said.
"I go train, spend time with my family, take care of my businesses, and enjoy Michelob Ultra while practice a little golf on the course," Alvarez told us.
Aside from his sponsorship deals, Alvarez told us he's expanding his chain of Guadalajara-based convenience stores 'Upper by Canelo Energy'.
"Right now I have 15 stores, but the goal for us in three years is to have 500 throughout Mexico," with plans to expand the company into Southern California "in the future."
He added that he "has real estate in Mexico and in the U.S.," which, according to Spanish publication MARCA, earns him an additional $20 million every year.
One business that may expand in the coming years is Canelo Promotions, he said.
"I don't promote a lot of boxers right now, but in the future, we'll see," Alvarez said. "I'd like to have two to three boxers with really good talent and take care of them."
His net worth, as of 2022 according to NBC Sports, is around $180 million.
Should he compete for another five years in boxing, and continue to attract sponsorship deals while growing his other businesses, he'll get closer and closer to that billion dollar milestone that he covets.