The Disney logo is based on founder Walt Disney's personal signature.
Facebook's logo font was created by the designer Joe Kral, a friend of the company's founders.
Nike uses a variation of the Futura font in its logo and on its t-shirts.
Yahoo unveiled its new logo to jeers last year after it spent a month teasing the internet with possible redesigns.
Google uses a variation of the Catull typeface, giving off an air of playfulness and flexibility.
Coca-Cola is one of America's most iconic brands, and its "classic" script mark is recognized around the world.
The Yanks have been using some version of the bat logo since 1947.
In 2006, Ford used the rights to its logo as collateral for a badly-needed loan.
Taco Bell's current logo was adopted in 1994.
IBM says the horizontal stripes in its logo, introduced in 1972, are meant to convey "speed and dynamism."
The arrows in Subway's logo signify the entrance and exits of a subway.
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