Estimated total return: 45.2%
Target price: $85
Current price: $58.94
Dividend yield 2014E: 0.00%
"Facebook has over a notably short period time emerged as a clear global leader with significant potential given 1) its large, global and engaged audience; 2) its significant user profile and preference data asset; and 3) its relevance in the increasingly mobile-centric Internet universe," writes Mark May. "And, importantly, we see an opportunity for further growth and share gains as the company leverages its existing global user scale, identity-based data asset, >1mm advertiser base, and technical/product development capabilities to enhance existing business and expand into natural adjacencies."
Source: Citi