CHART: Shipping Costs Are A Top Reason People Abandon Their Shopping Cart
Online shopping cart abandonment - when shoppers put items in their online shopping carts, but then leave a website or app before completing the purchase - is the bane of the e-commerce retail industry. But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, according to BI Intelligence estimates.
BI Intelligence compiled a June 2014 study released by UPS and comScore in the chart below highlighting why so many U.S. shoppers abandon their carts.
Higher-than-expected shipping costs were a top reason people abandoned their shopping cart. For retailers that can afford to lower shipping costs, this is an obvious way to convert more shoppers.
Shipping costs aside, the two top reasons why online shoppers abandon their carts is because they are price-comparing and want to understand what their total costs will be, or because they simply aren't ready to purchase yet. This is actually a big opportunity for retailers, because it means those shoppers are still contemplating a purchase.
- Freecharge’s productivity revolution – unleashing efficiency across teams
- "No Sign Of Life" at President Raisi's helicopter crash site, says Iran State TV
- Stock markets closed today for fifth phase of voting
- Rajasthan Royals finish third after rain plays spoilsport in their IPL game against KKR
- Popular places to visit to visit in Gulmarg in 2024