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Racked has cited a study from Baghunter that states that over the past 35 years, Hermes Birkin bags have increased in value over 500%. Baghunter says that the handbag increases in value on average 14.2% every year.
Baghunter says that Birkin bags have never decreased in value over the years - whereas gold and the S&P 500 have. The study flatout says it's a "historically safer investment than a stock market."
Here's a graphic showing some of the study's finds, courtesy of Baghunter:
Baghunter
But it's not so easy to purchase one of these bags.
To start, you can't purchase a bag on Hermes's website - they're only available in stores. (You can, however, get bags through third party websites, or through luxury reselling websites, like TheRealReal.)
They're notoriously expensive, typically starting out at around $10,000. This summer, a bag sold for a record-setting $221,846 at a Christie's auction in Hong Kong.
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They are status symbols, so the average person often cannot obtain one.
In fact, the company allegedly makes it intentionally difficult for people to get the bags.
Hermes "made a point to communicate that there is a limited supply of these gold nuggets," Constance Dunn, marketing and branding extension instructor at University of California, Santa Barbara, said to Fortune this past summer.
The company famously has a wait list for bags, as well, which Dunn described to Fortune as a "particularly clever tactic that causes even greater salivation among the image-obsessed and grasping. We are the descendants of those who successfully recognized resources in scarce supply, and made a point to acquire and utilize them."
But at least they're an investment.