Kroger announced that it had plans for its own lines of plant-based products in early September, CNBC reported. The line, named Simple Truth, will launch in the fall of 2019 and include plant-based burgers, cookie dough, pasta sauce, sausage, deli slices and more.
Kroger also sells Just Egg, a plant-based liquid egg substitute made from mung beans, in 2,100 stores across the US.