First of all, here's the teaser trailer for "The Morning Show," embedded below. It's less than a minute. Give it a watch.
With the moody voice-overs playing over an empty and dimly lit office environment, some people were naturally wondering where the actors were.
Some people just didn't understand what the teaser was trying to accomplish.
Some people remarked that they learned more information about the show back in March, at Apple's event, compared to its actual trailer.
That Morning Show trailer literally gave us less than what was at the Apple TV presentation lol
β Ti π (@iwearthetiaira)
August 12, 2019
next slide will load in 15 secondsSkip AdSkip AdSome people were hoping for more definitive information about the show's plot, or characters.
I find non-trailers like this (no footage, just snippets of voice overs) maddening and it doesnβt actually do what a trike is supposed to do which is spark curiosity about the thing. (Also: itβs a drama?!) https://t.co/yhG1vNtRab
β Nina Metz (@Nina_Metz)
August 12, 2019
It's unclear if this guy actually liked the trailer or not.
I really enjoyed the teaser for The Morning Show! Then again, my home is decorated with engagement photos of Jennifer Aniston and Steve Carrell and is full of ghosts shout-whispering about journalistic integrity, so perhaps I'm the target audience. https://t.co/JhYY4SjgJD
β R. Eric Thomas (@oureric)
August 12, 2019
Polarizing teaser trailer aside, a lot of people still seem really excited for the show.
"The Morning Show" is scheduled to arrive this fall, exclusively for the Apple TV Plus service on the Apple TV app.