​Apple and Samsung are fighting again. Know how

Cupertino-based technology firm Apple and South Korean tech major Samsung are in a war again. The new battleground is not any technology event or a news report rather its eCommerce giant Amazon that is serving as a fighting platform for both the companies.

An Economic Times report stated that both Apple and Samsung are selling smartphones via the Seattle-based etailer at a discount after pulling out the devices from brick-and-mortar stores. Apple slashed prices of the iPhone 5c, which is one of its slowest-selling models, by 30% and now offers it exclusively on Amazon. On the other hand, Samsung offered a 23% discount on the Galaxy S4 smartphone that is up for grab on the website.

Tarun Pathak, a senior analyst at Counterpoint Research, told ET, "It's a strategic move by Apple and Samsung to focus on two of the fastest-growing smartphone segments where their presence has been limited."

Pathak further told the business daily that as both tech giants have adopted the same strategy to sell their smartphones through Amazon, this show that the online market in India has come developed in bigway. He added that e-commerce contribution to total smartphone sales in the country may reach 30% this year as against 15% in 2014.

The sales of both Apple and Samsung devices had been remarkably good, an Amazon India spokesperson told ET.