These campuses are not less than any other college campus when it comes to trying their luck for a girl. In fact, what has come to our knowledge is almost every male student at IIMs, (here we are specifically talking of
So if you have just got into one of these B-schools this year, here’s an IIM-B student Deepika Mallyk giving out a rather insightful MBA strategy not for starting your business, but using when seeking a partner in campus. We cannot vouch for its success rate, but it’s definitely the most interesting thing you will read today:
Segmentation: Research your market through platforms such as Facebook,
Targeting:
• Do VRIN analysis of your resources and capabilities, and shortlist ones which give you sustainable competitive advantage.
• Viable segments avoid older and committed women.
• Start with mass marketing and funnel into a niche market.
• Don’t go way too beyond your league
Positioning:
1. Competitor Benchmarking
Groom yourself, Go to Gym, Make some dole-sholes. Monetize your resources which are valued by the customer segment. This will increase your bargain power exponentially but will also help you in your final sales pitch (the proposal); Generate POD’s and maintain POP’s.
2. Optimize communities
Get into one of the big 4 clubs which gives you same stature like joining one of the big 4 consulting firms
3. Social media marketing
• Be strategic, time your market releases (changing your profile picture)
• Engage in the principles of integrated marketing – like, comment, share
4. Re-contextualize global eyeballs
Generate publicity buzz about you through making confessions in confession pages. Owned media – you wrote it yourself; Paid media – Lure your friend to shut up and not reveal; Earned media – when your friends and class mates talk about it
5. Increase your brand awareness and brand re-call
Initiate direct marketing programs
• One-line touch point – Send her a facebook request
• Offline touch point – Go talk to her one-on-one
6. Target collaborative users
Network in parties, classrooms, sports etc to utilize grape wine to convey veiled message to the target.
7. Syndicate one-to-one info mediaries – Push marketing by not hesitating and going right way to her room – flirt, lend a crying shoulder
8. Cultivate dynamic partnerships with the duff
9. Stream line mission critical methodologies and extend synergistic initiatives
She gets a C - Your knowledge sharing and late night studies suddenly become mission critical. Make most of it.
10. Final call to action for target retention – Prepare a holistic sales pitch comprising value add deliverables.
(The original post appeared in insideiim.com)
(Image credit: Shutterstock)