Hollis Johnson
American Eagle's new store is like nothing else the brand has done before.
- American Eagle Outfitters has opened a new store in Manhattan.
- It has features that are tailored to its young consumers, like free laundry and a workshop for customizing denim.
- The store is the first of its kind, but American Eagle has plans to expand the model as it chases its core consumer.
American Eagle Outfitters has a cool new spot in New York City.
The retailer has opened a new store, right next to Union Square, that it hopes will become a hangout for local college students. With an upstairs lounge that comes complete with park views and power outlets, plus free laundry machines and plenty of space to shop, the store, called AE Studio, invites customers to stay awhile.
"AE Studio is a perfect example of our evolution, where we invite customers to enjoy a unique brand experience, feel at home, and curate their distinct individual style," Chad Kessler, American Eagle's global brand president, said in a statement.
Take a look around the new store, which is a symbol of the direction the brand is headed in as it caters to its core customer.