When Amazon announced this week that it would locate half of its second headquarters (known as HQ2) in National Landing, Virginia, even locals were confounded by the name.
"Amazon is so stupid rich [and] powerful they literally just rebranded an entire city," one writer tweeted.
Hours after the announcements came out, the website DCist was already brainstorming hilarious slogans, including "National Landing: Your Friends Still Won't Visit You In Arlington," and "National Landing: Who Says You Can't Force A Nickname?"
But what does that nickname actually refer to?
According to the official page for Northern Virginia's HQ2 bid, National Landing consists of three "connected urban districts," including two in Arlington (Crystal City and Pentagon City) and one in Alexandria (Potomac Yard).
It's essentially a new neighborhood carved out by Amazon, though many of its details remain unclear.
Much of the property in the area is currently held by local developer JBG Smith, which has given Amazon exclusive rights to purchase some of its land and lease space in several of its buildings. As development commences on a new headquarters, Amazon will rent out 500,000 square feet of office space for its incoming employees.
In the wake of Amazon's announcement, JBG Smith has opted to kick-start many of its unfinished projects, including a shopping and entertainment district with a 49,000-square-foot theater. Take a look at what National Landing could eventually look like.