Everyone in the media stopped work today to play with the YouGov Profiler, a visualisation tool that pulls the survey company's data into a profile of a typical customer for any given brand. What's great about it is the way it confirms all the prejudices you have about who shops where.
Did you secretly believe that people who eat lunch at Greggs were a bunch of old working class blokes who still wish that the Labour Party membership card carried its Clause IV commitment to socialism? Then you were right! That's exactly who they are, YouGov says:
![greggs](https://static-ssl.businessinsider.com/image/5469eae4dd0895b5188b459c-1012-671/screen shot 2014-11-17 at 12.00.08 pm.png)
YouGov
Now look at who eats at Pret A Manger, the sandwich chain that has most of its branches in London and very few in the North. To borrow a joke from the comedian James Acaster, if you're not familiar with Pret A Manger, it's a fine French restaurant.
YouGov
Pret Girl lives in London, has £1,000 a week to spend, and works in