On LG's line of Google Assistant-powered TVs, you'll be able to change the channel or switch to a specific show using your voice.
You'll be able to ask your TV for information about the video you're watching, such as the name of an actor in it.
You'll be able to ask the TV for sports scores and other information without having to launch a separate app.
You'll be able to get Assistant on the LG TVs to do other cool stuff.
For example, when you're running on a treadmill, you'll be able to ask it to show you a video that's synced to your pace that will make it look like you're going through a forest.
And you'll be able to turn on game consoles and other devices connected to your TV with just your voice.
Instead of building in a smart assistant, Samsung is using artificial intelligence to make videos look better on its new 8K TVs.
These 8K televisions offer four times the resolution of 4K TVs and 16 times the resolution of regular HD sets. They promise to offer ultrasharp images on jumbo-sized sets. Unfortunately, there's exceedingly little 8K video around.
Samsung plans to use AI to solve the problem. The electronics giant says it can take 4K, 1080p, and even 720p videos and upscale them using its AI technologies so they appear sharp and detailed on its 8K sets.
The image below, according to Samsung, shows how one such technology, which it calls Edge Enhancement, can make letters, in particular, appear sharper.
It's not entirely clear exactly when AI-powered TVs will hit store shelves.
LG says only that it will have one of its sets out "soon." The company demonstrated Google Assistant on its new Signature OLED W8 line.
Still, it isn't surprising that TV manufacturers are starting to look closely at AI, especially for use in controlling TVs. Users have complained for years about the complexity of TV remotes. Those could eventually become extinct if we only need our voices to control our TVs.