Ben Caballero is the top real-estate broker in the US. In 2018, he sold $2.2 billion worth of homes, an average of 111 homes per week.
The Texas-based broker created HomesUSA.com, an MLS (multiple listing service) platform for home builders to track the progress of their homes and manage listings. Caballero manages listings for more than 60 builders in the Dallas-Ft. Worth, Houston, Austin, and San Antonio areas.
Caballero lives in Frisco, Texas, a city of 184,000 people about a 35-minute drive from Dallas.
Caballero wakes up at 5:00 a.m. and starts his day with a breakfast of oatmeal and fresh berries.
At 5:30, he watches the news in his media room while checking his email and the HomesUSA.com platform.
Caballero's dog, Sammy, is always close by.
At 7:00, it's time for Caballero to head to the office. Sammy escorts him out the door and waits patiently for his return.
Ben drives to the office in Addison, about a 25-30 minute journey, usually while listening to classic country music on the radio.
After getting to his office and saying "hello" to his team, the first thing Caballero does is grab a cup of coffee with honey in one of his favorite mugs.
At 8:35 a.m., Caballero heads to a client presentation with the company's MLS coordinators, Jessica and Laura, and the marketing and sales manager, Alyssa. While they drive, Jessica reviews the client information and presentation with Ben. Most of the MLS team works remotely, so it’s a treat for Ben to get some face time with them. They catch up on sports, weekend plans, and family.
Before the presentation, Caballero catches up with a longtime client. Caballero and his team manage listings for more than 60 builders in the Dallas-Ft. Worth, Houston, Austin, and San Antonio areas.
At 9:30 a.m., Caballero delivers the presentation to the home builder's sales team. He reviews built-in tools and reports that he says can increase profitability for a sales counselor, and Laura and Jessica answer technical questions about the HomesUSA platform.
Back in the office at about 11:00 a.m., Caballero reviews and approves photos from a recent professional photoshoot.
For lunch, Caballero has a vegetable plate from local restaurant Luby's, where he eats every day unless he has a client meeting or luncheon.
After lunch, Caballero meets with the office supervisor and photography manager, Casey, to review plans for a new office.
At 2:15, Caballero meets with the MLS project manager, David, and office supervisor and photos manager, Casey, to review progress on the upcoming second version of the HomesUSA.com platform.
Caballero meets with some other team members at 3:30 to review the company's website. In addition to version two of the platform, the public website is getting redesigned. Caballero leads the discussion with the HomesUSA guiding principle: Homes sell faster when their beauty and quality are reflected in MLS.
At 4:25 p.m., Caballero gets ready for his workout at a local gym near the office, where he works out three times per week.
Caballero does a combination of strength and cardio exercises with his trainer, John.
After the gym, Caballero heads back home, typically arriving around 6:15 p.m. His dog, Sammy, anticipates his arrival as he hears the garage door open.
Caballero feeds Sammy a treat before sitting down for his own dinner. Caballero says his fiancée, Linda, is an excellent cook and makes "gourmet" dishes of chicken, salmon, shrimp, or steak (his favorite). The meal usually starts with a garden salad with vegetables harvested from their garden at home and includes a baked potato and/or broccoli, spinach, or vegetables as a side. Dessert is often a homemade chocolate cake or pie.
By about 7:45 p.m., Caballero is settled back in his media room, where he either watches a football game or the news with Sammy.
Sammy snoozes next to Caballero, and Caballero heads to bed shortly after, around 9:45 p.m.
