In a UK marketing stunt of epic proportions, a bus-sized dragon skull washed up on Dorset's "Jurassic Coast" — known for its dinosaur fossils — to honor the arrival of "Game of Thrones" season 3 on streaming service Blinkbox.
The 40 foot long, 9 foot tall skull took two months to complete and is the coolest GOT campaign since February when HBO took out a two-page ad in the New York Times in which the shadow of a dragon eclipsed the paper's copy.
Taylor Herring PR is responsible for the Blinkbox campaign. Last month it created a 12 foot statue of Mr. Darcy from "Pride and Prejudice" emerging from the Serpentine in London to celebrate the launch of a UKTV's new "Drama" channel.