90% Of Marketers Plan To Launch A Cross-Screen Advertising Campaign In The Next Year

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Marketers Are Confident In Cross-Screen Campaigns Thanks To Responsive Design (Undertone)
Cross-screen advertising is nothing new, what with the proliferation of mobile devices and consumer media consumption patterns now incorporating a second screen.

Yet, some marketers feel that there hurdles to an effective cross-screen marketing campaign exist:

• Audience tracking
• Common metrics
• Creative production
• Targeting

However, data from Undertone shows that implementing responsive design into the campaign will help eliminate these hurdles, allowing for one ad to function across multiple screens as well as unified tracking across multiple screens. Other benefits include:

• Providing a more personalized experience for the consumer
• Making the campaign more relevant to the brand
• Increasing buying efficiency
• Increasing speed to market

Over 90% of advertisers plan to launch a cross-screen campaign in the next year, and 80% of those marketers are interested in incorporating responsive design into their campaigns. Read >

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