Flickr/Thetaxhaven
Under the leadership of Steve Jobs, Apple introduced industry-shaking products like the iPod, iMac, iPhone and iPad - devices that have collectively changed how we consume media today.
But Apple didn't always get it right.
From mocking larger tablet-sized smartphones (a.k.a. "phablets") to saying the iPad's screen couldn't get any smaller and still be usable, there are plenty of times where Apple has been too quick to speak in the past.
Here are some of the most notable instances.