What the label implies: Roughly two-thirds of people responding to a 2014 Consumer Reports survey said they thought the term "natural" on food meant that it was free of artificial ingredients, pesticides, and GMOs.
The low-down: Not quite. According to the FDA, the agency "has not developed a definition for use of the term natural or its derivatives." In other words, it means diddly squat.
“At present, the word ‘natural’ in food marketing is meaningless, and that’s the way food companies want it,” Gary Ruskin, executive director of US Right to Know, a nonprofit organization that promotes transparency within the food industry, told US News.