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Insider Picks writes about products and services to help you navigate when shopping online.
Target
- Target has made a massive effort to bring on clean, natural, sustainable, or otherwise eco-friendly brands in recent months across the beauty and personal-care departments.
- Now, it's easier than ever to find products and ingredients that are safe for people and the planet - like the COSMOS-certified skin care from Grace + Tonic, the recycled and recyclable packaging from Love Beauty and Planet, and the botanical-based beauty products from W3LL People.
- Through Target's partnerships with these brands, I've found my new favorite toothpaste (from Hello), non-wasteful period products (from Rael and Saalt), and even a natural deodorant that actually works (from Meow Meow Tweet).
I'm a mere mortal: I can't walk into a Target (or click around Target's website) without buying approximately 17 things I don't need. I usually feel a little bit of remorse after overloading my cart, but lately, my Target shopping sprees have been totally guilt-free. Why? Because the retailer has made a massive effort to bring on clean, natural, sustainable, or otherwise eco-friendly brands in recent months - so I can feel good about my impulse purchases for once.
Nowhere is this switch more apparent than in Target's beauty and personal-care departments. The categories of skin care (Versed, Grace + Tonic), toothpaste (Hello), and even feminine hygiene (Rael, Saalt) have all seen an infusion of ethically made products boasting ingredients that aren't only healthier for people, but are healthier for the planet, too.
"The new green beauty customer is trying to buy more responsible beauty products," Suzanne LeRoux, the founder of Grace + Tonic Botanical Beauty, sold at Target stores nationwide, tells Business Insider. And while high-quality natural ingredients have traditionally translated to higher price tags, LeRoux and Target are on a mission to change that misconception. "Our goal is that the next time you go to buy green beauty products, you can make a more informed decision quickly and easily, and buy luxury green beauty at attainable prices," she says.
Consider it the new "triple threat" - safe ingredients, sustainable packaging, and accessible pricing. Ahead, discover nine new Target brands making it easier than ever to make eco-friendly choices.
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