Shop makeup essentials from Alima Pure
Alima Pure has a wide range of makeup from essential foundations to vibrant eyeshadows, all made with minimal ingredients. Instead of using parabens, sulfates, phthalates, and other potentially toxic ingredients, Alima Pure uses natural pigments, plant oils, and botanicals. Eco-friendly and social values are hugely important to the brand — it's a certified B Corp and is carbon neutral too.
The products themselves are also eco-friendly. When you're done with any of the pressed foundations, eyeshadows, or powders, just buy the magnetic refill version and pop it into the packaging of the finished product. It's more sustainable, affordable, and looks just as good.