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Amazon has a number of different strategies and programs aimed at younger users.
- Amazon has a number of different strategies and programs aimed at younger users.
- Teens and members of Gen Z have plenty of reasons to sign up for Prime, from free two-day delivery to deals on textbooks and online gaming platforms.
- Here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members.
- Visit Business Insider's homepage for more stories.
Amazon is on a mission to encourage teen shoppers into its
The online shopping mega-hub offers a number of deals and features catered to young users, from special deals on textbooks to trial periods that appeal to their "try before you buy" mentality."
It benefits Amazon to turn young people into Prime subscribers because once people sign up for Prime, they are likely to stay members. In fact, 95% of Prime members surveyed in a 2017 report said they were likely to renew their memberships.
Read more: 5 major differences between the lives of millennials and baby boomers
With that in mind, here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members.
