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8 popular American foods that aren't what you think they are

KATE TAYLOR Jul 23, 2016, 19:36 IST

Bill Coppersmith of Windham holds a normal looking lobster next to a bright orange lobster that he caught while fishing in deepwater canyons in the Gulf of Maine with his steersman Brian Skillings.Gabe Souza/Portland Press Herald

Food fraud is a $50 billion annual industry - and you're probably eating some of the evidence.

From Kobe beef to Parmesan cheese, restaurants and grocery stores are packed with foods that aren't quite what they seem.

Food makers and retailers cutting corners and hiking up prices can result in feeding consumers some less-than-truthful marketing.

Now transparency is more important in the world of food than ever before. Consumers want to know what they're eating - and they don't respond well to being duped.

Here are eight foods that might not be what you think they are.