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8 online bedding startups that make some of the most comfortable sheets we've ever tried
8 online bedding startups that make some of the most comfortable sheets we've ever tried
Connie Chen,Connie ChenFeb 13, 2019, 19:25 IST
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It's difficult to attribute a good night's sleep to a single factor. Certainly, a supportive mattress helps. So does a fluffy pillow. Another important part of the equation - one that can sometimes be overlooked or bought in haste - is your sheets.
And it's too bad that many of us can't find a beautiful, durable, and appropriately-priced set of sheets, because they're universally appealing. No one can say they don't love settling in to a soft and cool bed at the end of a long day, or lazily stretching out on top of worn-in sheets on a weekend morning. It's this highly sought-after feeling in a long uninspired and outdated industry that has prompted numerous direct-to-consumer bedding startups to crop up in the last four to five years.
The common thread of perfectly rumpled sheet imagery can make these online companies difficult to differentiate, but they do offer distinct value propositions that could make one a better choice over the other. Before you make a sheets upgrade, read up on what these bedding startups offer and what you should buy from each one.
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Why you'll like it: 30,000 glowing online reviews and our own senior editor's love for the brand stem from the great value that Brooklinen offers. For a little over $200, you can get four pillowcases, a flat sheet, a fitted sheet, and a duvet cover — and this isn't just a convenient bundle that will pill or fray after a few washes. Its signature cotton percale sheets are cool and crisp, giving you a comfortable night's sleep. While its core business is cotton bedding, Brooklinen also sells limited-edition twill and linen collections.
Why you'll like it: If you still dream about the hotel linens you slept on during your European vacation, shop at Parachute to bring the comfortable and luxurious experience home. It sells three different fabrics: percale (lightweight, breathable), sateen (smooth, but not shiny), and linen (textured, laid-back). Like other sites, you can shop bundled sets, but you also have the freedom to customize your own and buy for your exact style.
Why you'll like it: Coyuchi's eco-friendly practices make it the best sustainable bedding startup you can shop at. It's the first North American company to use miDori bioSoft green technology, which softens sheets with a plant-based formula, and it meets a slew of other standards and certifications that mean it tries to do the least damage to the environment as possible. It also has a unique Subscribe and Save subscription program that sends you linen replenishments at a low monthly rate and recycles your old sheets for you.
Why you'll like it: Boll & Branch is famously known as the sheets that three living US presidents sleep on. However, you don't have to be a president to appreciate the company's mission of utilizing a transparent supply chain and organic cotton to make its bed sheets. These Fair Trade sheets may cost more than traditional sheets, but you'll always feel good about buying and sleeping on them.
Why you'll like it: This UK-based startup keeps things simple with its small selection of neutral sheet and duvet cover sets, which are all made from long-staple combed cotton. Though its name may not be as well-known in the US, Third's quality certainly holds up against bigger startups. Plus, it donates a percentage of profits to a UK charity that supports mental health needs among young people.
Why you'll like it: You're not fresh out of college in your first post-grad apartment, nor have you found your forever home just yet. But you do care about high quality, versatility, and aesthetic, which is where Snowe excels. Snowe provides the Instagrammable inspiration and bedding essentials for you to create a beautiful living space, through its bundles or its Build Your Own feature.
Why you'll like it: Primary Goods doesn't only make comfortable and durable bedding sets — it fixes one of the most flawed and debated components: the top sheet. Its patented snapping system is simple but effective, attaching the top sheet to your duvet cover so the two always move together and you can make your bed quickly each morning. It started with premium French linen bedding and only recently introduced cotton to its lineup.
Why you'll like it: The secret to Ettitude's silky smooth sheets is bamboo lyocell, a sustainable textile made from organic bamboo pulp. If your body runs hot at night, try this breathable, temperature-regulating fabric. Another benefit of sleeping with bamboo is that it's hypoallergenic and anti-microbial. Ettitude also combines bamboo with other unexpected materials like charcoal and coffee.
