Urban Outfitters is diving into the ultra-competitive market for fitness apparel with a new brand called "Without Walls."
The brand brings Urban's eccentric style to workout gear, with a plethora of crop tops, patterned running tights, and odd novelties.
The price range is slightly lower than Lululemon's and roughly in line with Gap's Athleta, with leggings and running tights going for between $58 and $88, shorts for $34 to $54 and windbreakers for $124 to $154. Buzzfeed's Sapna Maheshwari first reported on the new brand.
While Urban Outfitters is smart to get into the rapidly expanding market for active apparel, some of its products appear to be more fashion-focused than functional, and the prices appear to be pretty steep.
For example, this "Performance Romper" is going for $88.
Urban Outfitters
This rain poncho is one of Without Walls' cheapest jackets, and it's selling for $124:
Urban Outfitters
Here's another $198 pair from the same designer with "drawstrings at [the] ankle in case you hit high waters" and "front, side, and back pockets for whatever you need on the trail."
There's a wide range of crop tops, like this $54 one, that Urban Outfitters recommends for hot yoga sessions.
We can't figure out why this cotton and polyester sweatshirt is $84.
And finally, a $64 leather holster to carry a six-pack of beer on your bicycle. The brand is also selling a wine holder and Frisbee holder.
Urban Outfitters