7 ways the soda industry 'follows tobacco's playbook to the letter'

The Food and Drug Administration proposed a sea change to American diets last month, recommending we limit our sugar intake to 50 grams - roughly the amount in a can and a half of Coke - a day.

Not surprisingly, soda companies are less than pleased. But their strategy to apeal to consumers and avoid the regulations is eerily reminiscent of another industry: Big Tobacco.

"Soda follows tobacco's playbook to the letter," Marion Nestle, a professor of nutrition, food studies, and public health at New York University and the author of the book "Soda Politics," which explores the relationship between soda industries, politics, and public health, told Business Insider.

Here are seven ways soda is following in some not-so-healthy footsteps: