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A recent study showed that in Q4 2013, 18-24 year-old viewers watched more traditional TV than the year before. But even with this growth in viewership, the way people watch TV is changing.
TV is rapidly extending its role as a trusted medium across all digital platforms, and advertisers are looking for creative new ways to reach their audience. In fact, as digital video grows - it experienced a 49% increase in 2013 - so does digital
The takeaway? Knowing the trends and keeping up with their shifts is as important as ever. Advertisers can leverage new targeting and measurement tools and generate better-than-ever ROI on their media purchases.
Mediaocean's Optica team has highlighted the seven aspects of TV that will soon revolutionize advertising, and that will, in turn, change the industry's approach to ad delivery on mobile, interactive TV, product placement, automation, and more. Click through to find out if you're ready.
- Written by Michael Palmer