7 strategies Coca-Cola used to become one of the world's most recognizable brands

Coca-Cola went from a cocaine-infused elixir in 1886 to a ubiquitous sugary drink by 1929.

Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola Company.

Having a product people enjoy is far from the only thing needed to become one of the world's most valuable companies. Coca-Cola used seven key design and marketing strategies, which made it as recognizable in the streets of Shanghai as in its hometown of Atlanta by the 1920s, says Coca-Cola VP of innovation and entrepreneurship David Butler.

In his book, "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)," Butler and co-author Linda Tischler explore these seven strategies, which we've explained below.