Disrupting a whole business sector is the goal of many startups. Uber, Amazon and Tesla all disrupted their sectors, and a lot of media attention has been spent analyzing those disruptors.
The companies on this list are those on the other side of the table - in danger of being disrupted by a startup, or savvy competitor, as well as being expensive relative to the market.
An analysis by Credit Suisse looked at disruption-prone companies "to be cautious on." To determine which companies are the most susceptible to disruption, Credit Suisse looked at the impacts of globalization, innovation and regulation on companies, and found the companies whose returns are most susceptible to changes in those areas.
The companies were then sorted using a cash flow return on investment (CFROI) analysis, which looks at the value of a company's assets over time, and compares that to the company's skill at investing its money smartly, represented by its cost of capital.
Simply put, if a company's investments are returning more money than they cost, the company is probably doing well and will stay off this list. The companies are listed with the percent chance of achieving the CFROI implied by the market, or the probability that the company is able to live up to market expectations. This number was calculated by looking at other analyst predictions, and comparing them to Credit Suisse's predictions for cash flow.
The following seven companies each are in danger of being disrupted and have poor CFROI ratios. Read on to find out who made the list.