Reviews aside, no-name brands alone are a key indicator of junk items. While Amazon does carry a variety of household names also found on store shelves, many of its sellers are not name brands. Buyers should be wary of these sellers, even if they boast decent reviews, especially for tech items.
"You should stay away from purchasing no-name electronics on Amazon," Joanna Stahl, CEO and founder of Go2Practice, previously told Business Insider. "While some products may be authentic, others are low-quality knock-offs and can ruin your iPhone battery, shock users, or even catch on fire."
Additionally, Kiplinger reported that off-brand electronics "don't have the reputation and reliability that come with name brands."
"As such, you run the risk of purchasing sight unseen a poor-quality product with a short lifespan," Kiplinger wrote.
Aside from electronics, ordering name-brand beauty products from a no-name seller is usually a sign the items may be counterfeit.