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- McDonald's, Shake Shack, Chipotle, and other restaurant chains are embracing delivery as a way to reach more customers, gather more data, and make more money.
- However, Darden Restaurants - owner of Olive Garden - argues the higher costs can eat into profit margins.
- Watch McDonald's, Shake Shack, Chipotle, and Darden Restaurants trade live.
McDonald's, Shake Shack, Chipotle, and other restaurant chains are embracing delivery as a way to reach more customers, gather more data, and make more money.
However, implementing delivery can be expensive and disruptive. Darden Restaurants- owner of Olive Garden - also argues higher costs can eat into profits.
We've outlined five reasons why restaurants are pumping cash into meal delivery, and two reasons why others have reservations, below.