Money magically appears.
Walls remembers a client who inherited money while in grad school and thought he'd be set for years.
Instead, he ran out halfway through school and swore he'd never let it happen again ... but it did. After some discussion, they found that his core belief was that money magically appears.
"As a kid, whenever he needed money, he'd ask his dad, who would hold out a $10 or a $20 bill," Walls says.
"We had him replace that money thought with a new one, something to the effect of 'I am in control of my money and can make good financial decisions for me and my family,'" she says. "He started meeting with a financial advisor and using Quicken to track his spending."
Credit card debt is normal and acceptable.
The average American household owes over $7,000 on their credit cards, and among indebted households, it's an average of nearly $15,500. It's no wonder we think debt is a normal part of life.
Walls says that while consumers know they have to pay the credit-card companies back, there's a lack of fear or immediacy surrounding the debt. Especially among younger cardholders, she finds, the need for immediate gratification outweighs any reservations about spending money on the cards.
Spending will make me feel better.
"I think what's surfacing is people operating with these beliefs about money are spending in unhealthy emotional states," muses Walls.
"They're saying, 'I'm going to go buy something to avoid feeling sorry for myself; I'm going to buy whatever I want,' when they don't really have the budget for it," she explains. "When the bill comes, they're absolutely panicked."
There will never be enough money.
Another client came to Walls with about $12,000 in credit card debt, worried that it was starting to impact other areas of her life.
"Growing up, her family would always say, 'We can't afford that, we're going to run out of money,'" Walls remembers, "and she started picking up on it and avoiding dealing with her finances. She came up with a new, positive, empowered belief: 'I am a successful professional living an abundant life.'"
"I would say that the lion's share of money beliefs come from family or society," Walls explains.
I need to spend all my money, or it will be taken away.
One of Walls' clients was supporting her family members and felt that if she didn't spend the money she earned immediately, she would have to give it to them.
Unfortunately, "spending" didn't include any sustainable plan for the future, like saving for retirement or amassing an emergency fund.
"She was always thinking, 'someone will be asking for it when I come home,'" Walls remembers, "and she got into debt."
Men are better than women at handling money.
The problem with this belief is two-fold: It encourages women to distance themselves from their finances (especially if they're in a relationship with a man who is willing to manage the money), and it puts the burden on men to be good with money, whether they are or not.
"A lot of women let their husbands take care of the bills and finances without paying attention themselves," observes Walls, which isn't necessarily the best strategy for many families.
I'm an adult, so I should know how to manage money.
Many people, Walls says, don't know the basics of personal finance, like budgeting or tracking their finances. She found that one of her clients had a lot of shame and avoidance around money because, while she thought she should know how to manage it, she simply had never learned.
"I really think that's common," says Walls. "I tell a lot of people, 'You're an expert in your field, you're not an expert in money management.' There's this perception that as a grown man or woman, people should know how to do it. It's OK to admit you don't know how to create a budget — go get an expert who does."