6 ways to step up your business presentation

You have a client meeting and your coworkers say you're ready to make your presentation. You've rehearsed your deck and mastered the basics: You have a good handshake and a way of remembering new names. You're appropriately dressed. Your business cards are on hand.

But will your presentation help you close the deal? Ultimately, you'll only have a few minutes. You'll need to excite the room and make your prospect decide to choose you for a partner. 

Keep in mind these six tips to make your presentation even better.

1. Frame your story correctly.

Above all, remember that you're essentially narrating a story. That means your presentation needs a logical beginning, middle, and end.

To start, introduce your company and its offerings - don't assume that everyone knows about them. Include big-picture information, including its history and notable staff. Think about including a few brief testimonials.

In the middle, be sure to explain why - and how - your company can be a valuable partner. This is where you throw in the pie charts and numbers.

The end is the time to reestablish your company's credibility. Repeat the high points, and ask for your prospect's business. Be prepared to answer any questions.  

2. Focus on the facts.

What's your market penetration? How good is your service? Are there any independent sources that back up your facts? These are all questions you should be prepared to answer. But be careful: Give too many facts, and you'll exhaust your audience. So, just include the information you want your prospects to remember.

3. Don't forget the passion.

Your potential clients want reassurance that you're reliable and trustworthy, so throughout your presentation find the thread that explains the passion that drives your product or service. Make your prospects root for your cause.

4. Always customize.

Don't be generic. Always consider the information your prospect needs. Do your research beforehand, figure out where you and your potential client can prosper together - and make that an intrinsic part of your presentation.

5. Know when to make an exit.

Remember what the great entertainers have always said - "Always leave them wanting more." After you make your case, leave. There's nothing worse than overstaying your welcome.    

6. Bring your own tools.

Be prepared for the worst: Arrive with the right equipment. Don't expect the prospect to have everything you need for your presentation, let alone have it all set up. That's why you need a ZTE Spro 2 Smart Projector, PCMag's Best Projector of CES 2015.

It may be the very tool you need.

The ZTE Spro 2 is a portable 4G LTE Smart Projector that allows you to leave your laptop at home. With a built-in 5-inch Android touchscreen projecting documents, presentations or even videos stored in the cloud, on USB sticks, Micro SD cards, or on mobile devices is a snap.

The Spro 2 can also provide web access directly from the unit and has the ability to securely connect up to 10 independent Wi-Fi devices at once. That means that if the conference room ends up double-booked, you can still shine virtually anywhere because you have a truly portable device connected to the Internet.

With a built-in battery, there is no need for power cords, making it easy to move the projector from the conference room to the boardroom, or even the local coffee shop. It's the one device that will truly make an impression on the prospect and help you to secure the deal.

Watch the video below to see the winners of "The Ugliest Conference Room Makeover" contest $50,000 makeover, including a ZTE Spro 2.

 

Find out more about the ZTE Spro 2.

This post is sponsored by ZTE USA.

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