- Business Insider spoke with marketing experts and found that coupons trick you into spending more money than you save.
- When using a coupon, most people feel so excited that they buy too much, buy items they don't need, and spend over their budget.
- Tricky marketing tactics like "BOGO" sales and "Act Fast" slogans all push consumers into buying more products.
- Visit Business Insider's homepage for more stories.
Couponing has become an increasingly popular hobby in the US, as companies distributed 256.5 billion coupons in 2018.
While many think clipping coupons and chasing the biggest sale will save you a ton of money, there is growing evidence that the opposite is true. Business Insider spoke with several marketing experts and found that the coupon actually benefits the company more than it benefits the consumer.
Here are some ways companies are tricking you into spending more money by offering coupons.
